Experience​

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Mars

Head of Design and Consumer Experience

November, 2021 to Current

Elevate Mars Pet Nutrition brands image and omni-channel experience.

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L'OREAL

Vice President of Retail Design

February, 2017 to October, 2021

Uplift L'Oreal Paris' beauty brand image and retail experience across United States, with focus on driving seamless retail experience between online and retail environment.

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PROCTER & GAMBLE

Design Director of Asia Hair and Beauty

June, 2007 to October 2016

Founder of Greater China Retail Design Team since 2007, Global Design Leadership Team member since 2012, One Asia Leadership Team since 2014. Defined retail design 'white space' for ongoing reinvestment, expand category and brand growth. Led design talent acquisition and retail design capability building. Qualified and led agencies performance schedule and assessment, retail quality process, annual budget management. Recognized as ‘Mentor’ to designers, marketers and sales; invited and spoke at Marketing University, Retail Road Show, World Design Meeting, Design Firm Summit, and Brand Artist.

Key Accomplishments:

• Led Hair brand and agencies for retail innovation across GC and APAC, total business 2.5 Billion; include Pantene, Head & Shoulders, VS, Rejoice. Invented 1st Hair One Super Premium design, +38% sales among P&G brands, category consumption +15%. Key business building block since 2009.

• Led Asia premium skin brands department store counter and package design, ensure Global alignment and Regional technical quality. Result: launched 2200-1600 stores; minimum $300MM record sales for first 3 month of launch. Elevated brand reputation by 3X among Gen-Y.

• Led Rejoice brand experience design, total business 75MM. Created Rejoice global brand story, inspirational design consumer, brand visual identity, retail design, packcept and design; across GC and APAC.

• Led Seamless 2020 - Omni Channel vision, design strategy, Gen-Y Workshop. Result: Presented at 2016 Global Summit, Barcelona; endorsed by Global President and aligned pilot stores in China, Europe, Japan.

• Stanford d.School’s Design Thinking expert. Planned and led Japan Laundry, Pantene, Rejoice, ‘$2 a Day’, Pampers. Result: 120+ ideas generated, 250+ marketers, designers, engineers, sales and researchers trained. 

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FORD MOTOR COMPANY

Creative Director and Group Manager

July 1998 to March 2007

Founder and head of Brand Imaging Group. Led talent acquisition and multi-function design management, new business creation, and external vendor management. Member of Ford Motor Company’s Global Brand Committee. Voice of band retail experience to OCCE (Office of Chairman and Chief Executive) and Global Presidents to expand parameters of business growth and ROI by DESIGN. Led branded retail and product invention via Brand Imaging Process, Concept ‘Storytelling’ Process to distinguish and elevate FMC brand portfolio experience at auto show and retail, online and offline, include Ford, Lincoln, Mercury, Jaguar, Aston Martin, Land Rover, Volvo, Mazda. Co-create with Ford Global Marketing, Ford Lab, Ford Land, Ford Public Affairs and external partners ie. Nike, Apple, Philips. 

Key Accomplishments: 

• ‘Millennium Retail Design Vision’ across FMC brand portfolio, include Ford, Lincoln, Volvo, Mazda. Presented at FMC Brand Summit, Cologne, Germany; OCCE alignment (Office of Chairman and Chief Executive). Implemented global retail guidelines, and launched Japan retail flagship across Japan, generated average annual revenue within first month of opening.

• Ford’s 2003 flagship concept car project. Translate 'Ford Tough' design theme to execution at North America International Auto Show. 2003 NAIAS Best Concept and 2003 Telly Award.  Established ‘Ford Tough’ design blueprint.

• New Ford B-car Experience. Collaborated with world-renowned designer Marc Newson. Created design theme and visual design brief with exterior and interior design definition for overall experience. Result: Tokyo Auto Show Best of Show Award. Established Ford B-car global design vision.