NAIAS Lincoln Show Room is a ‘home’ for Lincoln - comfortable and welcoming - the setting for a memorable experience that deepens visitors’ relationship with Lincoln Brand at NAIAS. The design is comfortable, inviting, relaxed. It expresses the notion of modern living and travelling well. It communicates the classic, quiet confident style of Lincoln with sense of glamour and inspiring excitement. It has everything to help Lincoln staff facilitate a memorable experience that’s personable, genuine and warm.

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Jackson led Lincoln brand team and agency in define Lincoln visual design equity, supervised floor plan, 2D and 3D design, presented to FMC OCCE (Office of Chairman and Chief Executive) with alignement. NAIAS Lincoln Show Room design introduced a greater degree of open space and visibility, and supported the launch of the new Lincoln concept vehicles and the joint presentation of Lincoln Navigator and Lincoln Aviator. The versatile design offers more than just show stand, it also provided more press day and stand facilities, including: hospitality, office accommodation, meeting space, storage and back of house support. The design also facilitated greater consistency between NAIAS and other international shows.