VS STYLING POPUP STORE

Vidal Sassoon Asia accounts for 65% global VS business, however VS Asia suffers professional salon brand image decline and double digit sales decline across key Asia hyper and super market because shoppers are no longer attracted by discount promotion, they pay more for superior brand experience. Given professional salon shoppers are attracted by new product innovation, beautiful package and consultation, Jackson refocused VS brand and agency team on creating the best professional salon experience in hyper and super market with 'VS Styling Popup Store', inforced strict VS brand identity consistency, invented modularity design solution with flexibility to match different space and retail requirements. In addition, provide flexible for seasonal communication to mirror advertising campaign to halo superior VS salon experience thru styling, modeling, voting activities and off-take. 

Jackson was responsible for overall design vision and modular design solution, supervised 2D and 3D design, and Jackson approved pilots and final design guideline for overall Asia deployment. Jackson sold in the overall vision, the design and the final execution to Global VS brand executives and Regional GM with success. Result: First week 260% vs YA. at 50 doors.  Third week 700% vs YA at 200 doors. P&G Great Design Award. Reapply across the global.